China health care Association health food Committee Vice Chairman and Secretary-General Ding Shiwu pointed out that domestic enterprises ' production and the relatively short history of dietary and nutritional supplements, in the United States and Japan, were 2/3 of the national daily consumption of dietary and nutritional supplements, and in China, the proportion is less than 20%. On a world scale, and dietary supplements industry giants and sale market is also gathering in Europe, America, Japan and other places. In 2011, the world of vitamins and dietary supplements sold 84.26 billion dollars, of which United States market share tops, 26.2%; Japan as the second largest market, accounted for 22.2% of the market share; fast growth in China's third-largest market, has a market share of 12.7%. But in recent years, domestic pharmaceutical enterprises were part of the industry higher gross profit margins and attracted by favorable industry Outlook, have also launched related products, category with tongrentang introduced President brand products and health Hall series of vitamins.
Because medical costs have become more expensive, as well as rising levels of population ageing and other reasons, more and more Americans are aware of the importance of health care, its enthusiasm for using health products is increasing, which to some extent promote the United States development of the dietary supplement industry, but also for the development of Chinese medicine industry has brought more opportunities for development.