From the point of view of consumer health products market in China, nearly 20 years, the Chinese health care spending growth rate of 15%~30%, 13% of the growth rate is much higher than in developed countries, the 1999 national health spending amounts to more than 35 billion, accounted for 1.47% of the total retail sales of social consumer goods per capita expenditure was only 31 Yuan per year, only United States of 1/17, Japan 1/12. Comparison of the consumption space, see health food market in China has great market potential.
21st century global advocacy "pre-wins rule" concept of health. Youth need of disease prevention, health but not bad; older Chu need to reduce disease and prolong life. With the development of a market economy, a matured, brand health food market is emerging and perfect!